“Everyday, you leave a footprint!”-Ernest Agyemang Yeboah
We look at our footprints in the sand on a beautiful beach or the footprints we leave in a beautiful freshly fallen snow and feel a sense of how we left our mark on something spectacular. This is the same feeling you should get with your digital footprint. Technology today is spectacular and continues to deliver more and more amazing advances in the world. But when you don’t keep your footprints fresh they wash away or get covered up by something new. Don’t let that happen to your business’s marketing efforts. More now than ever before, it is important, if not crucial, for your business to have a digital footprint that doesn’t get washed away. Make sure your company is represented on social media platforms, make sure you are keeping your information updated, and make sure you are sharing your amazing stories or the knowledge that your business is bringing to the table to the people using these platforms. Let the world know what your business has to offer.
The footprints on the moon are only still visible because there isn’t any wind to blow them away. Today’s technology is a windstorm; don’t let your footprints get blown away. Your digital footprint is everything!
Andrea Applegate earned her bachelor’s degree in Communication Studies from Eastern Illinois University and her master’s degree in Public Administration from Indiana State University. She has over 8 years of experience working with small businesses, but her expertise is in social media marketing. Her “go to” for any business information is directly linked to her smart phone. Connecting with people is her true passion. She is an active member of her community and believes community engagement is vital for any type of growth. Andrea and her husband reside in Charleston, IL with their two boys.